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Japanese beauty has a holistic and natural approach to skin care, and is recognized for its hydrating and soothing benefits.

J-Beauty is all about loving, mindful rituals in caring for your skin. A simple yet consistent routine, with just a few high-performing products in streamlined steps in a "less is more" approach. 

Learn more on Japanese beauty and wellness and our amazing brands in our blog posts below. 

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Beauty | Brands | Event | Interview | Personal Story | Wellness
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Beauty

The Double Cleanse

"Double Cleansing" is a two-step evening skincare ritual that removes SPF, makeup, and cleanses pores in two simple steps, leaving your skin ultra purified. 

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Brands | Interview | Wellness

How Aromatherapy influences Our Wellbeing

A conversation with @aroma's scent architect Maurice Joosten on benefits of using the healing power of natural essential oils.

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Beauty | Personal Story | Wellness

5 Beauty Secrets from Japan

Beauty secrets from Japan changed my perspective on skincare.

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Beauty | Interview | Personal Story | Wellness

J-Beauty and Balance with Keiko Suyama

The beauty consultant and creative director shares her vision of beauty, everyday Japanese wellness rituals, and more.

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Beauty

Four-Step Japanese Skin Routine

Your step by step guide to the Japanese skincare routine. Just a few high-performance quality products in four streamlined steps, day and night. 

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Beauty | Brands

Sterre Rose Beauty featured in Vogue Magazine

Our e-store and products featured in Vogue Magazine's Beauty Special (Apr 21). In the article, our founder explains what makes Japanese beauty so effective. 

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Brands | Interview

Meet the Founder of IRÉN Skin

A conversation with founder Kristin Chen, about the brand's customizable skincare, and how they combine traditional Japanese rituals with cutting-edge technology.

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Beauty | Brands

Choosing Your IRÉN Skin Serum Combination

IRÉN Skin is the first customizable clean beauty brand from Japan. Their range of 7 superfruit serums can be mixed up to 3 to create a customized blend. We help you choose the ideal serum combination for your specific skin in this post!

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Beauty

3 Natural Japanese Skincare Ingredients

3 natural Japanese ingredients used in skincare, why they work, and how to start using in your skin routine. 

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Beauty | Interview

Winter Beauty tips by Sterre Rose

Founder Sterre Rose shares her tips to get through the colder season with healthy glowing skin, and a peaceful mind. Featured in JAN Magazine Winter Special October 2019. 

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Event

Japanese Beauty Studio

Impressions of the first-ever edition of 'Japanese Beauty Studio' pop-up event in Amsterdam

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Brands | Interview

Meet the Founder of Makanai Beauty

Interview with Founder Mayumi Tachikawa at Makanai Flagship Store in Tokyo, to learn more about the unique brand heritage and her vision behind the brand.

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Event

5 Skincare Trends from BeautyWorld Tokyo

What’s next in the world of beauty innovation? Event recap of the 22nd edition of BeautyWorld Japan in Tokyo. 

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