Japanese beauty has a holistic and natural approach to skin care, and is recognized for its hydrating and soothing benefits.
J-Beauty is all about loving, mindful rituals in caring for your skin. A simple yet consistent routine, with just a few high-performing products in streamlined steps in a "less is more" approach.
Learn more on Japanese beauty and wellness and our amazing brands in our blog posts below.
"Double Cleansing" is a two-step evening skincare ritual that removes SPF, makeup, and cleanses pores in two simple steps, leaving your skin ultra purified.
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A conversation with @aroma's scent architect Maurice Joosten on benefits of using the healing power of natural essential oils.
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Beauty secrets from Japan changed my perspective on skincare.
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The beauty consultant and creative director shares her vision of beauty, everyday Japanese wellness rituals, and more.
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Your step by step guide to the Japanese skincare routine. Just a few high-performance quality products in four streamlined steps, day and night.
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Our e-store and products featured in Vogue Magazine's Beauty Special (Apr 21). In the article, our founder explains what makes Japanese beauty so effective.
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A conversation with founder Kristin Chen, about the brand's customizable skincare, and how they combine traditional Japanese rituals with cutting-edge technology.
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IRÉN Skin is the first customizable clean beauty brand from Japan. Their range of 7 superfruit serums can be mixed up to 3 to create a customized blend. We help you choose the ideal serum combination for your specific skin in this post!
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3 natural Japanese ingredients used in skincare, why they work, and how to start using in your skin routine.
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Founder Sterre Rose shares her tips to get through the colder season with healthy glowing skin, and a peaceful mind. Featured in JAN Magazine Winter Special October 2019.
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Impressions of the first-ever edition of 'Japanese Beauty Studio' pop-up event in Amsterdam
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Interview with Founder Mayumi Tachikawa at Makanai Flagship Store in Tokyo, to learn more about the unique brand heritage and her vision behind the brand.
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What’s next in the world of beauty innovation? Event recap of the 22nd edition of BeautyWorld Japan in Tokyo.
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