Japanese beauty has a holistic and natural approach to skin care, and is recognized for its hydrating and soothing benefits.
J-Beauty is all about loving, mindful rituals in caring for your skin. A simple yet consistent routine, with just a few high-performing products in streamlined steps in a "less is more" approach.
Learn more on Japanese beauty and wellness and our amazing brands in our blog posts below.
The beauty consultant and creative director shares her vision of beauty, everyday Japanese wellness rituals, and more.
Read more
A conversation with @aroma's scent architect Maurice Joosten on using the healing power of natural essential oils at home.
Read more
Your step by step guide to the Japanese skincare routine. Just a few high-performance quality products in four streamlined steps, day and night.
Read more
Our e-store and products featured in Vogue Magazine's Beauty Special (Apr 21). In the article, our founder explains what makes Japanese beauty so effective.
Read more
A conversation with founder Kristin Chen, about the brand's customizable skincare, and how they combine traditional Japanese rituals with cutting-edge technology.
Read more
IRÉN Skin is the first customizable clean beauty brand from Japan. Their range of 7 superfruit serums can be mixed up to 3 to create a customized blend. We help you choose the ideal serum combination for your specific skin in this post!
Read more
"Double Cleansing" is a two-step evening skincare ritual that removes SPF, makeup, and cleanses pores in two simple steps, leaving your skin ultra purified.
Read more
3 Natural Japanese Skin Ingredients, why they work, and how to start using in your skin routine.
Read more
Founder Sterre Rose shares her tips to get through the colder season with healthy glowing skin, and a peaceful mind. Featured in JAN Magazine Winter Special October 2019.
Read more
Impressions of the first-ever edition of 'Japanese Beauty Studio' pop-up event in Amsterdam
Read more
Beauty secrets from Japan changed my perspective on skincare.
Read more
Interview with Founder Mayumi Tachikawa at Makanai Flagship Store in Tokyo, to learn more about the unique brand heritage and her vision behind the brand.
Read more
What’s next in the world of beauty innovation? Event recap of the 22nd edition of BeautyWorld Japan in Tokyo.
Read more
