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J-BEAUTY BLOG

Japanese beauty has a holistic and natural approach to skin care, and is recognized for its hydrating and soothing benefits.

J-Beauty is all about loving, mindful rituals in caring for your skin. A simple yet consistent routine, with just a few high-performing products in streamlined steps in a "less is more" approach. 

Learn more on Japanese beauty and wellness and our amazing brands in our blog posts below. 

Blog
Beauty | Brands | Event | Interview | Personal Story | Wellness
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Brands | Interview | Wellness

How Aromatherapy influences Our Wellbeing

A conversation with @aroma's scent architect Maurice Joosten on using the healing power of natural essential oils at home. 

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Beauty | Brands

Sterre Rose Beauty featured in Vogue Magazine

Our e-store and products featured in Vogue Magazine's Beauty Special (Apr 21). In the article, our founder explains what makes Japanese beauty so effective. 

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Brands | Interview

Meet the Founder of IRÉN Skin

A conversation with founder Kristin Chen, about the brand's customizable skincare, and how they combine traditional Japanese rituals with cutting-edge technology.

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Beauty | Brands

Choosing Your IRÉN Skin Serum Combination

IRÉN Skin is the first customizable clean beauty brand from Japan. Their range of 7 superfruit serums can be mixed up to 3 to create a customized blend. We help you choose the ideal serum combination for your specific skin in this post!

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Brands | Interview

Meet the Founder of Makanai Beauty

Interview with Founder Mayumi Tachikawa at Makanai Flagship Store in Tokyo, to learn more about the unique brand heritage and her vision behind the brand.

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