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Keep Calm Soothing Serum
Keep Calm Soothing Serum
Keep Calm Soothing Serum
Keep Calm Soothing Serum
Keep Calm Soothing Serum
Keep Calm Soothing Serum

Keep Calm Soothing Serum


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A skin soothing blend packed with calming Avocado and Cucumber Fruit extract. KEEP CALM Soothing Serum utilizes a Heal + Hydrate system to help calm sensitive skin in two phases:

1) the Healing phase soothes sensitivity and redness
2) the Hydrating phase replenishes the skin’s natural moisture barrier to ensure a quick recovery

Clean Beauty

Scientifically clean, non-toxic, free from any toxic, harmful or allergenic ingredients.

Formulated without ❌  7 Big No-Nos: No Parabens, No Drying Alcohol, No Silicones, No Mineral Oils, No SLS, No Synthetic Colours, No Fragrance. 


No animal testing.


Free of any animal components and/or animal by-products.

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Serum Type
• Soothing

Skin Concerns/Suitable for
• Sensitive Skin / Redness / Inflammation / Irritation / Itchiness

• Size 15ML
• Glass bottled with One-Touch dispenser

Heal + Hydrate System: featuring Avocado Extract + 1% Dipotassium Glycyrrhizate + Cucumber Extract

• Soothes sensitive skin
• Moisturizes skin with vitamin E
• Reduces skin inflammation and redness
• Ultra light, non-greasy formula that quickly absorbs into skin
• One-Touch dispenser for ease of use
• Natural, safe, non-toxic, 100% vegan, cruelty free, maximum dosage of active ingredients
• Free from Parabens, drying alcohols, silicones, mineral oils, SLS, synthetic colours or fragrances 

How to use

How to Use 
• Recommended to use twice daily, morning and night after cleansing and lotion
• Twist cap and press dispenser to release 2 drops of serum onto palm
• Use alone, or mix up to 3 serum types according to your skin needs*
• Apply on clean face and neck, and follow with moisturiser. Avoid using Keep Calm Soothing Serum around the eye area
 How to Use IRÉN Skin


*Customized Serums 
• IRÉN Skin Superfruit Booster Serums can be customized for your individual skin needs and concerns
• For maximum efficacy, we recommend mixing up to 3 serums to create a customized treatment
Select your top 3 serums to create a personalized blend. Simply mix serums in palm and apply as one single step! Or layer one after another, or on specific face areas according to needs   



Key Active Ingredients
• Avocado Extract: A good source of skin-replenishing fatty acids, it contains anti-inflammatory and antioxidant agents to heal and strengthen the skin
• Dipotassium Glycyrrhizate: Derived from Licorice Extract, has powerful soothing and anti-inflammatory properties to help reduce redness and sensitivity
• Cucumber Extract: Composed of 95% water and contains amino acids with excellent soothing and emollient properties
• Aloe Vera Extract: Contains moisturizing and anti-inflammatory properties
• Oat Kernel Extract: Contains skin-repairing omega-3 and 6 fatty acids to target dry, irritated and inflamed skin

Formulated without ❌  7 Big No-Nos
• No Parabens
• No Drying Alcohol
• No Silicones
• No Mineral Oils
• No SLS
• No Synthetic Colours
• No Fragrances

Full Ingredients List
• Aqua, Butylene Glycol, Glycerin, Niacinamide, Cucumis Sativus Extract, Lactobacillus / Persea Gratissima Ferment Extract, Dipropylene Glycol, PEG-40 Hydrogenated Castor Oil, Dipotassium Glycyrrhizate, Aloe Barbadensis Leaf Extract, Avena Sativa Kernel Extract, 1,2-Hexanediol, Hydroxyethylcellulose, Ethylhexylglycerin, Leuconostoc / Radish Root Ferment Filtrate, Xanthan Gum, Citric Acid, Sodium Citrate, Potassium Sorbate, Polyvinyl Alcohol, EDTA, Phenoxyethanol, Chlorphenesin

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