We are so excited to be featured in Vogue NL Magazine! The April 21 special Beauty Edition celebrates all forms of beauty.
The 'Made in Japan' article talks all things J-Beauty, and our founder explains what makes Japanese beauty so effective:
Sterre Rose studied in Okinawa where she discovered Japanese skincare.
Her e-store carries the latest niche Japanese skincare brands, such as IRÉN Skin. These indie brands are often clean, as well as cruelty-free and vegan.
"Beauty and wellbeing are considered an art form in Japan. Traditional rituals and know-how are combined with nature and active ingredients from innovative biotechnologies."
Two of our skincare brands are featured.
"Ruhaku is a Japanese cruelty-free skincare brand with botanical extracts and herbs.
The Reset Cleansing Oil is ideal to get acquainted with the range, pair it with Clear Moist Lotion."
"IRÉN Skin is cruelty-free skincare based on skin condition (not skin type) and offers 7 serums with incapsulated ingredients that work in synergy. Use up to 3 serums in one go. There are 36 unique combinations. IRÉN Skin is vegan and clean."
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