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What is Sterre Rose Beauty, and when was it founded?

Welcome to Sterre Rose Beauty, Japanese beauty and wellness online retail concept. We are the first e-commerce business in The Netherlands that specialises in natural, high-quality skincare and wellness brands from Japan! We ship internationally, with customers from all over Europe and the US.

Sterre Rose Beauty is the official distributor in the Netherlands for eco-luxury skincare brand Ruhaku.

Sterre Rose Beauty was founded in 2018. The online platform was officially launched in April 2019.

Why did you launch Sterre Rose Beauty?

Sterre Rose Beauty was born from founder Sterre Rose’s passion for natural skincare, holistic beauty and fascination with Japanese culture. She has been studying Japanese beauty for over two years, and completed Facial Skincare studies on the legendary island of Okinawa, one of the world's Blue Zones, renowned for longevity and healthy aging. It was there were she fell in love with the way Japanese women care for their skin.

After adopting a skincare routine with Japanese beauty products, she became obsessed with the incredible results for her skin, and instantly knew that she would like to share these beauty secrets.
More about us.

How do I stay updated Sterre Rose Beauty news?

Join our mailing list to get the inside scoop on our upcoming news, new product launches, sales and events. Plus receive 10% off your next purchase!

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Why Japanese beauty?

Japan has the highest per capita spending on skincare and cosmetics in the world. Their refined beauty culture has resulted in top quality skincare, manufactured to the highest beauty standard. The unique combination of ancient rituals, time-tested natural ingredients and high-tech innovation makes Japanese beauty best in class.

Japanese beauty has a holistic, effortless and natural approach to beauty overall; and is known for its hydrating, soothing and calming benefits. Japanese skincare formulas embody a gentle strength and efficacy without being harsh on the skin.

Japanese beauty:
• Skin-first heritage and rituals
• Natural ingredients
• High-tech innovation 
• Holistic approach and health consciousness
• Hydrating, gentle, soothing and safe quality care
• Quality performance
• Simple routine

Are your products natural / clean / organic / vegan / cruelty free?

We select our products based on simplicity, purity and efficacy; and aim to source natural and organic products. None of our products are tested on animals.

The majority of our products are free of any animal components and/or by-products and are classified Vegan. However, a few products contain animal-derived ingredients such as collagen or egg.

For transparency we have classified and labeled our products [natural], [organic], [cruelty-free] [vegan], and [exclusive]. On each product page you can find the accompanying labels and product certifications.

Use the filtering feature in the shop collection to easily search and find products with specific labels that meet your needs.

Are your Japanese beauty products safe to use?

Our Japanese beauty products are safe to use for all skin types. 

The EU has strict safety regulations on cosmetics and personal care products to safeguard consumer health. All our products have passed laboratory tests in Europe, in line with the European Cosmetics Law N 1223/2009, and are registered and labeled by a RP (Responsible Person) in the European Union. This means our products are classified safe, and in compliance with EU Cosmetics Regulations.

Sterre Rose Beauty works directly with brands and official partners, therefore we can guarantee the authenticity, quality and safety of the products, so you get the best of Japanese beauty!

Are your products whitening?

Great question! We don’t have any whitening skincare products in our portfolio. However, we do have a selection of 'brightening' products, read on to learn the difference.

‘Whitening’ products deliver a lighter complexion; while ‘brightening’ products target dull looking skin. The complexion becomes more radiant and luminous. For example, skin can become dull in the colder seasons. Brightening products are a great solution to improve a healthy glow and radiance. 

For instance, Star Light Brightening Serum and Makanai Skin Clear Silky are skin brightening. This products will not whiten your skin, but it refreshes your complexion, enhances radiance and improves skin luminosity! 

How do I follow a Japanese skincare routine?

The timeless four-step Japanese skincareritual caters to every skin type. It's simple and straightforward; just four streamlined steps. An efficient skincare routine that is easy to remain consistent with on a daily basis, and gets you the skincare results you want and need.

Step 1 - PURIFY with a gentle cleanser.

Step 2 - PLUMP with a hydrating lotion.

Step 3 - HEAL with a powerful serum.

Step 4 - NOURISH with a rich moisturiser.

Check out our Beauty Guide for simple step by step instructions to the four-step Japanese skincare routine, as well as other skin tips and tricks!

Or get started with our J-Beauty Ruhaku Ritual Set, consisting of four essentials to start your new Japanese skincare routine!

Can I use your Japanese beauty products next to other products?

You definitely can, however we see the best results when our products are used together.

Where do I find more information on products?

We aim to provide you with the best essential product information, ingredients and directions on each corresponding product page. If you have additional questions or concerns, please Contact us, and we'll be happy to help you.

I can't read Japanese packaging!

No worries––all products come with English packaging, or labeling.  

What are the differences between Japanese beauty & K-Beauty?

A lot of what we see come out of Korea is trend-based or 'on-demand' beauty. They are obsessed with instantaneous results, the latest gadgets, which is why many of their products usually have quirky looking colours, packaging and formulas. It's the best of fun and fast. A Korean beauty routine may consist of twelve or more steps.

Japanese beauty generally is more simple and modest. J-Beauty is about health consciousness and has an holistic approach. It's about careful refinement and longevity, beauty care in the longterm. Skincare formulations are carefully contemplated to create products that are efficacious, luxurious and timeless. While Japan is seen globally as leader in innovation in skincare, they are generally not trend-driven. The classic Japanese beauty ritual consists of four steps. 

We say there's room for both Japanese and Korean beauty products in your bathroom cabinet. Choose Japanese beauty products if you prefer a holistic approach, timelessness, and a simple skincare routine. Shop J-Beauty here.


Where do you ship to?

Sterre Rose Beauty ships internationally! Shipping costs and delivery depend on destination. Please check the Shipping & Returns page for all shipping information. 

What are the shipping costs?

Sterre Rose Beauty ships internationally. Shipping costs and delivery depend on destination. All shipments can be tracked with Track & Trace.

NL: The shipping rates within the Netherlands are € 4,95.
NL Shipping is complimentary on orders from €80.

BE & DE: Shipping to Belgium and Germany is €8.
Shipping is complimentary on orders from €125.

US: Shipping to the United States is €24 (≈ $28).
US Shipping is complimentary on orders from €215 (≈ $253).

Visit our Shipping & Returns page for an overview of all international shipping rates.

Can I exchange/return an item?

At Sterre Rose Beauty we want to ensure you are completely satisfied with your purchase. If you are not satisfied with your item(s), you have 14 days upon receiving your parcel to return your item(s).


The products should be returned unopened and undamaged in its original packaging. Before shipping the items back to Sterre Rose Beauty, please refer to the Returns page for all information on Exchanges & Returns.


What are the available payment options?

Please place your online order via the website. You can pay for your purchase using one of following payment methods:

-       iDeal (Netherlands)

-       Bancontact (Belgium)

-       Paypal

-       Visa

-       Mastercard

-       American Express

-       Maestro

-       Shop Pay

-       Apple Pay

-       Google Pay

Can I select my free skincare sample?

Every purchase comes with a complimentary Japanese beauty sample.

You may leave your sample preference in the NOTES section, and we will do our best to include the sample of choice with your order.

Or let us surprise you!

I am shopping for a gift, can you help?

Surprise someone with a gift from Sterre Rose Beauty! Please see our Gift Guide for special gift sets and ideas. Still unsure what to give? We offer Digital Gift Cards of different values.

Gift wrapping & card service: Shop online, and have the order gift-wrapped at no extra cost. You can have the parcel shipped directly to the recipient, an invoice won't be included. Optional: leave a personal message in the NOTES section at checkout to include a handwritten card.

How do I apply discount codes/gift cards?

Simply fill in the code in the 'Discount or Gift Card' section in your shopping cart when placing the order. The discount will be automatically applied.

Digital Gift Cards can be used storewide on and are valid for two years from purchase date.

What are the benefits of creating an account?

Remember me: Save your information for a faster checkout with your next visit.
Order History: View your order history directly in your account.

View or create your account here.

Question about an order placed on

For customer service on placed orders, please Contact us, and if applicable, include your order number.

Placed an order but didn't receive a confirmation email? Please check your spam mailbox. Still no message? Please Contact us, and we’ll set you straight!

**Please note we are unable canceling or altering orders once they have been placed.**


Press & Media Inquiries

Thank you for your interest in Sterre Rose Beauty. 

Please Contact us for all press-related inquiries.

Please visit our Press page for recent publications, and downloadable Media Kit (NL). Founder Sterre Rose is available for interviews.

wholesale & partnerships

Wholesale & Partnership Inquiries

Thank you for your interest in wholesale and partnership opportunities. Please Contact us for all wholesale and partnerships inquiries. 

Sterre Rose Beauty is the official NL distributor for eco-luxury skincare brand Ruhaku.

I am interested in collaborating!

Thank you for your interest in Sterre Rose Beauty. 

We'd love to hear from you, please Contact us and we'll get back to you shortly. 


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