Free NL shipping from €80
Free Skin sample with each order
We ship worldwide



When was Sterre Rose Beauty founded?

Welcome to Sterre Rose Beauty! We specialise in natural Japanese beauty and wellness brands. We are based in The Netherlands, Europe, and we ship internationally, with customers from all over Europe and the US.

Sterre Rose Beauty is the official distributor in the Netherlands for eco-luxury skincare brand Ruhaku.

Sterre Rose Beauty was founded in 2018. Our online platform was officially launched in April 2019.

What's the Sterre Rose Beauty story?

Sterre Rose Beauty was born from founder Sterre Rose's passion for natural beauty, wellbeing and fascination with Japanese culture.

She completed Facial Skincare studies on the legendary island of Okinawa, Japan, one of the world's Blue Zones, renowned for longevity and healthy aging. Here she fell in love with the way Japanese women nurture their skin.

After adopting a Japanese beauty routine known for its hydrating and soothing benefits, she became obsessed with the results, and instantly knew she would like to share these beauty secrets. Back home in The Netherlands she founded Sterre Rose Beauty to share with you her best selection of natural Japanese beauty brands.

Read more about us.

How do I stay updated on news, and new product launches?

Join our mailing list to stay updated on our upcoming news, exciting new product launches, sales and events. Plus receive 10% off your next purchase!

We are also on social media, Follow us on Instagram, Facebook, Youtube

products & routine

Why Japanese beauty?

Japan has the highest per capita spending on skincare and cosmetics in the world. Their refined beauty culture has resulted in top quality skincare, manufactured to the highest beauty standard. The unique combination of ancient rituals, time-tested natural ingredients and high-tech innovation makes Japanese beauty best in class.

Japanese beauty has a holistic, effortless and natural approach to beauty overall; and is known for its hydrating, soothing and calming benefits. Japanese skincare formulas embody a gentle strength and efficacy without being harsh on the skin.

Japanese beauty is coveted for:
• Skin-first heritage and rituals
• Holistic approach and health consciousness
• Natural ingredients, high-tech innovation 
• Hydrating, gentle, soothing and safe quality care
• Simple routine
• Quality performance

Are your products natural/clean/organic/cruelty-free/vegan?

We carefully select our products based on simplicity, purity and efficacy; and endeavour to source natural, organic products. None of our products are tested on animals.

For transparency our products are classified and labels [natural], [organic], [cruelty-free] [vegan], and [exclusive]. Use this filtering feature in our shop to easily find products that meet your needs. On each product page you can find the accompanying labels, product certifications and ingredients list.

The majority of our products are free of any animal components and/or by-products and are in fact classified Vegan. However, a few products contain animal-derived ingredients such as collagen or egg.

How do I follow a Japanese skincare routine?

The timeless four-step Japanese skincare ritual caters to every skin type. It's simple and straightforward; just four streamlined steps, morning and evening. An efficient skincare routine that is easy to remain consistent with on a daily basis, and a great foundation to healthier looking skin.

Step 1 - PURIFY with a gentle cleanser

Step 2 - PLUMP with a hydrating lotion

Step 3 - HEAL with a potent serum

Step 4 - NOURISH with a rich moisturiser

Check out our simple step-by-step instructions to the four-step Japanese skincare routine

Or get started with our J-Beauty Ruhaku Ritual Set, consisting of four essentials to start your Japanese skincare routine!

Are your Japanese beauty products safe to use?

Our Japanese beauty products are safe to use for all skin types. 

✓ High quality Japanese beauty care
✓ Natural, cruelty-free, gentle for all skin types
✓ Direct contact with Japanese beauty brands and official partners
✓ Lab tested & registered in Europe, 100% EU guarantee

The EU has strict safety regulations on cosmetics and personal care products to safeguard consumer health. All our products are lab tested in Europe, corresponding with the European Cosmetics Law N 1223/2009, and are registered and labeled by a RP (Responsible Person) in the European Union. This means our products are classified safe, and in compliance with EU Cosmetics Regulations.

Are your products whitening?

Great question! We don’t have any whitening skincare products in our shop. However, we do have a selection of 'brightening' beauty products, read on to learn more.

‘Whitening’ products deliver an overall lighter complexion; while ‘brightening’ products diminish pigmentation, dark spots and dull skin. The complexion becomes more radiant, luminous and even-toned. For example, the complexion may look more dull in the colder seasons, or with age dark spots or pigmentation spots may appear. Brightening products are a great solution to improve a healthier looking radiance and even-toned complexion.

Our Star Light Brightening Serum and Makanai Skin Clear Silky are brightening skin products. These products will not 'whiten' your skin, but will refresh your complexion, diminish dark spots, enhance radiance and improve skin luminosity! 

Can I use your Japanese beauty products next to other products?

You definitely can, however we see the best results when our products are used together.

Where do I find all product information?

We endeavour to provide you with the best essential product information, ingredients and directions on each product page. If you have additional questions or concerns, please Contact us, we are here to help you!

I can't read Japanese packaging!

No worries––all products come with English packaging or labeling.

What are the differences between Japanese beauty & K-Beauty?

A lot of what we see come out of Korea is trend-based or 'on-demand' beauty. They are obsessed with instantaneous results, the latest gadgets, which is why many of their products usually have quirky packaging and formulas. It's the best of fun and fast. A Korean beauty routine may consist of twelve or more steps.

Japanese beauty generally is simple and modest. J-Beauty is about health consciousness and has an holistic approach. It's about careful refinement and longevity, beauty care in the longterm. Skincare formulations are carefully contemplated to create products that are efficacious, luxurious and timeless. While Japan is seen globally as leader in innovation in skincare, they are generally not trend-driven. The classic Japanese beauty ritual consists of four steps. 

We say there's room for both Japanese and Korean beauty products in your bathroom cabinet. Choose Japanese beauty products if you prefer a holistic approach, timelessness, and a simple skincare routine. Shop J-Beauty here.


Where do you ship to?

Sterre Rose Beauty ships internationally! Shipping costs and delivery depend on destination. Please check our Shipping & Returns page for all shipping and delivery information. 

What are the shipping costs?

Sterre Rose Beauty ships internationally. Shipping costs and delivery depend on destination. Visit our Shipping & Returns page for an overview of all international shipping rates. All shipments can be tracked with Track & Trace.

The shipping rates within the Netherlands are € 4,95.
NL Shipping is complimentary on orders from €80.

Shipping to Belgium and Germany is €8.
Shipping is complimentary on orders from €125.

Shipping to the United States is €24 (≈ $28).
US Shipping is complimentary on orders from €215 (≈ $253).

Can I exchange/return an item?

At Sterre Rose Beauty we want to ensure you are completely satisfied with your purchase. If you are not satisfied with your item(s), you have 14 days upon receiving your parcel to return your item(s).

Please refer to our Returns Policy for all information on Exchanges & Returns.


What are the available payment options?

Please place your online order via the website. You may pay for your purchase using one of following payment methods:

-       iDeal (Netherlands)

-       Bancontact (Belgium)

-       Paypal

-       Visa

-       Mastercard

-       American Express

-       Maestro

-       Shop Pay

-       Apple Pay

-       Google Pay

Can I select my free skincare sample?

Every purchase comes with a free Japanese beauty sample.

You may leave your sample preference in the NOTES section, and we will do our best to include the sample of choice with your order.

Or let us surprise you!

I am gift shopping, can you help?

Surprise someone with a gift from Sterre Rose Beauty! Please see our Gift Guide for our gift selection. Still unsure what to give? We offer Digital Gift Cards that are valid storewide to give the gift of choice!

Shop online, and have the order gift-wrapped at no extra cost. You may have the parcel shipped directly to the recipient, an invoice won't be included. Optional: leave a message in the NOTES section at checkout to include a handwritten card.

How do I apply discount codes/gift cards?

Simply enter the code in the 'Discount or Gift Card' section in your shopping cart when placing your order. The discount will be automatically applied.

Digital Gift Cards may be used storewide on and are valid for two years from purchase date.

What are the benefits of creating an account?

-Remember me: save your information for a faster checkout with your next visit.
-Order History: access your order history directly in your account.

View or create your account here.

Question about an order placed on

For customer service on placed orders, please Contact us, and if applicable, include your order number. Please note we are unable canceling or altering orders once they have been placed.

Placed an order but didn't receive a confirmation email? Please check your spam mailbox. Still no message? Please Contact us, and we’ll set you straight!


Press & Media Inquiries

Thank you for your interest in Sterre Rose Beauty. Please Contact us for all press-related inquiries.

Please visit our Press page for recent publications, and downloadable Media Kit (NL). Founder Sterre Rose is available for interviews.

wholesale & partnerships

Wholesale & Partnership Inquiries

Thank you for your interest in wholesale and partnership opportunities. Please Contact us for all business inquiries. 

Sterre Rose Beauty is the official NL distributor of eco-luxury skincare brand Ruhaku.

I am interested in collaborating!

Thank you for your interest in Sterre Rose Beauty! We'd love to hear from you, please Contact us and we'll get back to you shortly. 


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